The story of one SEO

One day I decided to promote a website for software development. There are many ways to do SEO, so I decided to start with white-hat SEO. So let's begin. Content uniqueness is an important trait of a website. You can use copywriting and write an article from scratch, or rewrite an existing one and repurpose someone else's work. The key is not to do blatant copying. I think that for technical articles aimed at generating service orders, rewrite is like manna from heaven. A popular program such as Advego Plagiatus helps check content uniqueness. There is also the foreign service http://www.copyscape.com, which I personally liked a lot. Note: if the text is well optimized for keywords, achieving 100% uniqueness is not realistically possible. A normal unique text is usually around 85-95%. success.

White-hat SEO methodology

Run through white directory databases. For this purpose, the XRumer module is suitable.
Posting to profiles on English- and Russian-language forums, blogs — again using XRumer.
Posting to RSS news feeds — third-party services.
Posting to social bookmarks — third-party services.
Posting on classifieds boards — a module for XRumer.
Posting to article directories — a module for XRumer.
Buying links on article and link exchange markets. Creating anchor texts, optimal budget.
Site analysis and semantic core creation.
Internal and external optimization of the site.
Registration in all search engines
Buying links from sape
Placing articles on other sites
Allsubmiter

When registering a site in directories, it's very important that the directories match your site's theme. In addition, it is desirable that the directories have good trust with search engines. http://mastertalk.ru/topic10519.html — an old FAQ, but it may still be useful.

Where to register a domain

There are many domain registration services, so it is not that easy to find a suitable one. Here are some services I have personally checked:

http://dom-reg.ru
domains.webmoney.ru
http://www.domenaru.ru/

Where to read about domain registration?

As far as I know, this resource explains it well: http://seokiller.ru/zarabotok/86-poshagovoe-rukovodstvo-dlya-nachinayushhix.html

Where to get hosting

If you want cheaper hosting, you can use: http://firstvds.ru. But quality is not guaranteed.

How to analyze a site

http://xtool.ru/ — trust and authority checks
http://hosting101.ru/rating-popular.html — hosting rating
AnalogX LinkExaminer — can be used to check the site for broken links.
http://forum.searchengines.ru/ search forums
http://webserfing.com/money-sape/ sape
Ashmanov: website promotion
Alexa.com

10 main ways of internet advertising

Contextual advertising in search engines
Banner advertising in banner exchange networks
SEO optimization and promotion
Newsletters
PR campaigns
Participation in communities
Adding to directories and classifieds boards
Link exchange. Sites with related themes link to each other
Optimization in social networks = SMO

Competition analysis

Use Yahoo to view competitors' backlinks.
Run a Website Validator check on the pages to avoid indexing problems across the entire site.
Google Site Maps — sitemap

Forbidden methods

Repeated use of a key phrase
Key phrase placed at the end of the page using very small fonts
Invisible or hidden text
Duplicate pages
Optimizing several pages using the same keyword
Keywords not matching the site's general topic
Doorway pages
Cloning

Semantic core of the site

what is the purpose of the site?
what do we expect from the visitor: buy, register, click...?
who is the site for?
what query would you type in a search engine?

Basics

Include keywords in TITLE and description tags. The snippet is usually generated from the description. Do not include the title in description.
Use the keywords in the meta keywords tag that you used on the page.
Use headings H1-H6. H1 describes the whole page; H2 is for subsections, etc. For example, look at a newspaper or magazine to see how headings and subheadings are arranged.
Keywords should be used in different cases, word forms, and phrases. The most important keywords should be marked with the STRONG tag.
Convenient site navigation
Sitemap. Link to it from the root page.
robots.txt
Unique content
Registration in link directories and white directories with direct links.
Anchors of 1-3 words (combinations, word forms...) no more than 70 characters
Short directory descriptions up to 250 characters and detailed ones 500-1000.
For every 100 directories — 6-10 titles, 1-2 short descriptions. For the whole project — 2-3 detailed descriptions

Selecting keywords

adwords + wordtracker (if keywords are in English)
Yandex Statistics — view impressions using "!word!word"
Rambler Statistics
Pastukhov's database.
20 latest queries from Yandex users

Keyword toxicity

pr-cy.ru
due to the new filter — no more than 3.3%

Google optimization guide

Google Maps

https://www.google.com/accounts/ServiceLogin?service=lbc&passive=1209600&continue=http://www.google.com/local/add/businessCenter&followup=http://www.google.com/local/add/businessCenter

About low-, medium-, and high-frequency keywords

High-frequency — from 1000 queries
Medium-frequency — from 200
Low-frequency — 200

Cheat sheet

http://forum.antichat.ru/thread286004.html
http://www.seobuilding.ru/seo-forum/seo_kompanii__veb_studii/poleznye_stati_po_poiskovoi_optimizacii_seo/

Software development

Accounting
Quickbooks Integration
Project Management
CRM
ERP
Business Intelligence

Web development

Design
E-commerce
Flash
Maintenance

SEO optimization

Internet Advertising
PPC Advertising
SEO
Conversion Optimization

Contacts